Hello! I'm Brendan
I'm a freelance Product Designer, based in San Francisco. I lead design for new products at startups and on innovation teams at premier tech companies.
Designing new products isn't like iterating on something that already exists: it requires sleuthing to find the most painful problem to solve, aggressively downscoping to get the core idea into people's hands as soon as possible, and making decisions without much data. It's hard to find a benchmark, since you don't have any prior data on what a good metric is for your team.
If you're on the journey to creating a new product, let me know: I'd love to share what I've learned.
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